VC2005: Block's display text is missing or just its name
The block or page layout has no display text, or its display text just repeats its name (hero-banner). People see the display text in Insert Block and Block Properties, so they're left reading the element name.
How to fix
Set a human-readable display text in Block Info, e.g. "Hero banner". Agents pass displayText to save_block or save_draft_batch.